Energetic, expressive and slightly rebellious, the clothing line continues to gain in popularity across the globe as the sport itself has more fans now than ever before.
With such famous names gracing the labels such as Chuck Liddell, Royce Gracie, Kimbo Slice and Forest Griffin,
TapouT apparel is a way for MMA fans to show off their passion for the sport.
And it's all done...with attitude!
It all began with the introduction of the UFC (Ultimate Fighting
Championship) in 1993. The tournament was the first of it's kind and
consisted of eight men. Each were allowed to use their own preferred
form of Martial Art in the competition.
The tournament had no
rules, no time limits and no weight classes. They were fight-to-the
finish events that became wildly popular thus sparking the innovative
idea of a reality show as well as a clothing line, TapouT.
The show followed MMA fighters in their quest to be the best. It debuted in June of 2007 on a show called Versus but quickly earned it's own spot as a weekly reality series.
The TapouT crew, Mask (Charles Lewis, Jr.), Punkass (Dan Caldwell) and SkySkrape (Tim Katz)
followed one fighter each week, scouting for fighters to sponsor in the
Each show ended in an MMA competition fight featuring
the contestant of the week.
Though Mask was killed in a car wreck
in March of 2009 and the show is no longer on television, TapouT
apparel and gear remains hugely popular and appears to be unstoppable.
Products include t-shirts,
tank tops, wallets,belts,
shorts, shoes, beanies, hats and decals as well as nutritional products.
There are about 20,000 retail stores worldwide as
well as countless online stores and grosses over one hundred million
dollars a year. The line is available in men, women and children
styles and sizes.
It is one of the few brands that is directly
related to MMA and is now the exclusive clothing and apparel sponsor
for the Ultimate Fighter reality show through 2011.
TapouT apparel has a magazine as well.
It comes out bi-monthly and features MMA news articles, interviews
with the greats as well as the up-and -comings and special interest
features concerning the sport. TapouT is the number one mixed martial arts magazine in the world.
In December of 2008, the TapouT empire signed with TapouT Accessories Group in order to expand the product line.
“We are extremely excited to be working with TapouT in the further development and expansion of their accessory program," said Sandy Schonwald, CEO of TapouT Accessory Group, Inc.
envision a comprehensive line of unique and inspiring TapouT branded
accessories that appeals to both the dedicated TapouT follower, as well
as the broader sport-minded consumer base."
Group is the combination of two leaders in the fashion industry,
Aquarius Ltd. and Putnam Sourcing Group. Sales and full service
sourcing offices are located in St. Louis, Mo., New York, Los Angeles
TapouT going global has not thrilled all it's fans. The once exclusive
almost cult-like, underground clothing and apparel line can now be found on the shelves of stores such as Sports Authority, Foot Locker and even Ross Department Stores.
Despite the murmuring of the disgruntled, TapouT has committed to
supply the demand of the mainstream MMA market by making the line not
only bigger but more available and affordable.
Where will it go from here?
With the company's vision and focus coupled with the ever growing
popularity of MMA, there seems to be no limits on the success of TapouT.